Agriculture in the Classroom

2nd Annual Canadian Agriculture Literacy Week

For Immediate Release

Annual Canadian Agriculture Literacy Week Returns

Winnipeg, Manitoba, February 26, 2013 – Agriculture in the Classroom (AITC) organizations will participate in the second annual Canadian Agriculture Literacy Week (CALW) in schools across the nation from March 3rd to 10th, 2013.

CALW is a hands-on program that encourages children to learn about and celebrate agriculture in various ways, including reading books about farming, watching videos and meeting with farmers and other agricultural representatives. An important element to the success of the CALW is the connection between students and local farmers and/or agriculture industry representatives.

This year, Agriculture in the Classroom-Manitoba (AITC-M) will deliver CALW to Grade 3, 4 and 5 students in over 40 schools across Manitoba.

“We are thrilled to participate in the second annual Canadian Agriculture Literacy Week in Manitoba,” said Johanne Ross, AITC-M Executive Director. “In Canada, most families are two or three generations away from the farm. CALW provides an opportunity to help all young Manitobans understand the importance and value of agriculture. As consumers, our personal connection with agriculture can affect our food product selection. Knowledge of local farm communities positively impacts public support for a viable agricultural sector in our province.”

This initiative is made possible through generous core funding from Farm Credit Canada.
“Never has Canadian agriculture mattered more to Canada and the world,” said Ron Podbielski, FCC Vice-President, Communications and Corporate Social Responsibility. “And, what better way to get young people involved and learn more about agriculture than through Canadian Agriculture Literacy Week. The industry is diverse and full of opportunity. At FCC, we’re committed to increasing students’ ag literacy today as part of our long term commitment to the future of agriculture.”
Agriculture in the Classroom Manitoba is a non-profit organization supported by individuals and the agriculture industry. Its mandate is to heighten awareness and importance of agriculture in Manitoba schools. The organization runs several programs throughout the year including the Amazing Agriculture Adventure, the Made in MB Breakfast program, farm tours and other educational events. AITC-M also develops and distributes resources to help teachers integrate agriculture information into the school curriculum.

FCC is socially and environmentally responsible. Corporate social responsibility activities are focused in five areas: agriculture and food, customers, community, employees and the environment. Canadian Agriculture Literacy Week is one way FCC fosters strong and vibrant communities where its customers and employees live and work.

As Canada’s leading agriculture lender, FCC is advancing the business of agriculture. With a healthy portfolio of more than $24 billion and 20 consecutive years of portfolio growth, FCC is strong and stable – committed to serving the industry through all cycles. FCC provides financing, insurance, software, learning programs and other business services to producers, agribusinesses and agri-food operations. FCC employees are passionate about agriculture and committed to the success of customers and the industry. For more information, visit Follow FCC on Twitter @FCCagriculture.

Contact AITC-M for a list of participating schools or to arrange a visit to a CALW event.  

For more information, contact:
Johanne Ross, AITC-M Executive Director
Phone: 1-866-487-4029   Cell:  1-204-867-0437
Email: Web: