Agriculture in the Classroom

Annual Canadian Agriculture Literacy Week Returns

For Immediate Release

Annual Canadian Agriculture Literacy Week Returns

Winnipeg, Manitoba, February 27, 2014 – Agriculture in the Classroom (AITC) organizations will participate in the third annual Canadian Agriculture Literacy Week (CALW) in schools across the nation from March 2nd to 9th, 2014.

CALW is a hands-on program that encourages children to learn about and celebrate agriculture in various ways, including reading books about farming, watching videos and meeting with farmers and other agricultural representatives. An important element to the success of the CALW is the connection between students and local farmers and/or agriculture industry representatives.

This year, Agriculture in the Classroom-Manitoba (AITC-M) will deliver CALW to over 3000 Grade 3, 4 and 5 students in over 140 classrooms across Manitoba.

“We are thrilled to participate in the third annual Canadian Agriculture Literacy Week in Manitoba,” said Johanne Ross, AITC-M Executive Director. “In Canada, most families are two or three generations away from the farm. CALW provides an opportunity to help all young Manitobans understand the importance and value of agriculture. As consumers, our personal connection with agriculture can affect our food product selection. Knowledge of local farm communities positively impacts public support for a viable agricultural sector in our province.”

This initiative is made possible through generous core funding from Farm Credit Canada.

“Canadian Agriculture Literacy Week is a valuable initiative that gets the next generation involved by giving them more information about the industry,” said Brenda Stasuik, FCC Director, Corporate Social Responsibility. “There are a lot of different career opportunities in Canadian agriculture – from the field to the office – if students understand the possibilities.”

Agriculture in the Classroom Manitoba is a non-profit organization supported by individuals and the agriculture industry. Its mandate is to heighten awareness and importance of agriculture in Manitoba schools. The organization runs several programs throughout the year including the Amazing Agriculture Adventure, the Made in MB Breakfast program, farm tours and other educational events. AITC-M also develops and distributes resources to help teachers integrate agriculture information into the school curriculum.

FCC is Canada’s leading agriculture lender, with a healthy portfolio of more than $26 billion and 20 consecutive years of portfolio growth. FCC is strong and stable – committed to serving the industry through all cycles, and to being socially and environmentally responsible. FCC provides financing, insurance, software, learning programs and other business services to producers, agribusinesses and agri-food operations. Employees understand agriculture and are committed to the success of customers and the industry. With FCC in the market, producers benefit, agriculture benefits, rural Canada benefits and so do all Canadians. For more information, visit Follow Farm Credit Canada on Facebook, LinkedIn and Twitter @FCCagriculture.

Contact AITC-M for a list of participating schools or to arrange a visit to a CALW event.


For more information, contact:

Johanne Ross, AITC-M Executive Director
Phone: 1-866-487-4029 Cell: 1-204-867-0437
Email: Web:

Follow us on Twitter @aitcmb

Cécile Kayijuka (bilingual), Communications, Farm Credit Canada

(306) 780-5046