Agriculture in the Classroom


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genAG is a competition-based career exploration program for high school students.

Do you want students to get excited about their future? Young people often don’t see themselves finding careers in agriculture, but there are more job opportunities than qualified people to fill them.

The genAG program helps high school students explore the diversity of careers in agriculture. In groups, students will be faced with the challenge of developing and implementing a creative marketing idea that promotes agriculture-sector careers to students just like them, for a chance to win a cash prize!

Help your students discover that a future in agriculture can be inspiring and rewarding, and goes far beyond farming. The agriculture and agri-food industry is flourishing with opportunities for fulfilling careers, and the chance to make a difference.

Note: Participating classes will also have the opportunity for guest speakers and/or field trips to give students the full story of agriculture. genAG is a cost-free program and all resources and materials will be provided.

To learn more about the program, visit

Important Dates:
Program Duration - February21st to May 15th
Portfolio Deadline - April 26th
Judging/Pitches - May 10th

If you have additional questions, please contact Program Manager, Katharine Cherewyk, by email or call her directly at 204.782.4575.
Curriculum Connections:

• Grade 9 Life/Work Exploration
• Grade 10 Life/Work Planning
• Grade 11 Agriculture
• Grades 11 and 12 Business

All costs for this program are covered thanks to generous support of Farm Credit Canada.

Contact Organizer

Katharine Cherewyk

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